Instagram audit and creative pep talk

Hey, creative business owners, does this sound like anyone you know?

You want to show up and share your business consistently on Instagram, but you find yourself constantly overthinking and stuck in inaction.

You’re overwhelmed with Instagram’s many features and constantly shifting algorithms. You feel frustrated and fed up with the platform, and may have even found yourself claiming that you “hate it”!

When you do share posts you’re proud of, you don’t get the engagement or traction you desire. You watch others in your niche have success on the app but just don’t know how to make it work for you.

Maybe you’re just starting out and don’t know where to begin, or maybe you’ve been plugging away for years and feel burnt out – wherever you are on your Instagram journey and whatever stumbling blocks you’re facing, my new Instagram Audit and Creative Pep Talk service is here to support you!

What do you get when you book an Instagram audit and creative pep talk?

An Instagram audit and creative pep talk will take you from feeling overwhelmed with Instagram to feeling excited to show up. It will support you in stopping overthinking and finding clarity and confidence in your content.

When you book an audit with me you’ll get a fresh pair of eyes giving your Instagram content the once over. My knowledge of what works on Instagram combined with my experience working with creatives, ensures that the guidance I share finds the sweet spot where creativity and curiosity blends with a strategic purpose driven plan.

As well as detailed analysis of what is and isn’t working for you currently, I’ll share plenty of ideas and inspiration for your content moving forward. You’ll also receive a creative pep talk with you via voice note that will aim to encourage and uplift you to take the next steps.

Here’s what’s included in full…

• Instagram audit questionnaire workbook.
• An audit of your Instagram profile and feed, including: analysis of your bio details, use of pinned posts and story highlights, your grid content and Reels.
• Feedback on all of the above, with thoughts on your current content and strategy, and suggestions and ideas for improvements (via email).
• A ‘creative pep talk’ via audio recording (max 5 mins in length).
• A short email series following your audit to support you in taking action.

Investment – £80

Ready to book an Instagram audit and creative pep talk?

You can book your Instagram audit and creative pep via the link below. Once you have filled out your initial details, you will be sent an email with the audit questionnaire and invoice attached. Your booking will be secured once payment is processed and questionnaire returned to me via email. I look forward to delving into your Instagram content soon!

What’s not included?

My audit of your channel and creative pep talk can provide valuable insights and recommendations for improving your Instagram presence, however there are several aspects of Instagram strategy and management that I typically won’t cover in an audit but would be happy to dig into in a full 1-1 mentoring session.

Here are some of the elements that are likely to not be included in an Instagram audit and creative pep talk:

• Paid Ads and Promotion: Instagram audits will focus on organic content and engagement.
• Comprehensive Strategy Creation: While an Instagram audit will provide recommendations, it will not include creating a comprehensive strategy from scratch.
• Direct Messaging: An audit will concentrate on public-facing aspects of your Instagram account.
• Past Stories Analysis: Whilst recommendations for using Stories will likely be included in an audit, due to the temporary nature of Stories, I will not be able to provide detailed analysis of your current Story strategy.
• Competitor Research: While audits may reference your competitors, I will not be carrying out in-depth competitor analysis.
• Algorithmic Changes and Trends: An audit will share my recommendations according to my experience and knowledge of the current version of Instagram. Features and algorithms are subject to change. Some users may not have access to all current features.

If you have any questions regarding what this offering will and won’t cover, drop me an email charlie@charlieswift.com.

My Insta History.

I’ve been an Instagram user for nearly 12 years. Like many, I began using it for posting badly lit and overly filtered snippets of my life, but within a couple of years, it had become a creative outlet for me; somewhere to share my photography and writing as I honed these skills and a place to connect with fellow bloggers in Bristol, and the wider creative community online.

I’ve been working to support businesses with their social media and Instagram content for over a decade; firstly at marketing agencies, then as a freelance social media manager, and more recently through my work as a creative business mentor. In that time, I’ve managed multiple accounts for small business owners, written strategy plans, created content and scheduled posts. I’ve worked with clients on cultivating a more positive mindset around Instagram and helped them move through overwhelm to a place where they feel excited and confident to show up.

This year, I’ve had a brush with going viral. Two Reels I’ve shared, have between them had over 3 million views, thousands of likes and shares, and hundreds of comments. This traction has had a marked increase in my overall follower count and has taught me some interesting lessons in what it takes to find success on the platform these days and the impact it can have.

Algorithms, strategies, and trends have certainly changed over the years I’ve been sharing on Instagram and supporting business owners with theirs. But what remains unchanged is my belief that we can all use the platform to market our businesses in a way that aligns with our values with a focus on creativity and connection.